Domain authority is a metric that was invented by Moz. The higher your domain authority the more likely you are to earn a high search engine ranking and to receive more and better web traffic. Your domain authority is also a good way to measure all your SEO efforts as well as compare the strength of your website to your competition’s websites.
Ways To Increase Your Domain Authority
Now that you know why domain authority is important, you’re probably wondering how you can actually increase your domain authority score.
The following are the nine steps that you should follow from the very beginning of your blog/site’s creation:
1. Choose A Nice/Good Domain Name
If you are just starting, then pick a domain name that is relevant to your site. It’s best to come out with a good domain name that is related to your business for visitors to remember better.
It should be something relatively easy to remember so that visitors won’t have any issues returning to your site because they forgot your domain name.
2. Optimize Your On-Page Content
SEO matters for both Google search engine ranking as well as your domain authority too, so make sure that you optimize all on-page codes, including your title tags, image alt tags and the content itself.
3. Create Linkable Content
In order to earn high-quality links which both MozRank and MozTrust use as important factors, you need to create high-quality content that is published at regularly.
The much better your content is, the more likely it will be that another authoritative site will link to it. This means that your content has to be relevant to your brand and also to your audience, informative, creative, and well written.
4. Improve Your Internal Linking Structure
Many websites are so concerned about earning external links that they overlook the importance of internal link. Internal link(s) help to direct visitors to what they are trying to find, thereby improving their user experience. This means that if they’ve burrowed deep into your back catalog of blog/site posts, they can still easily find their way to your homepage by one of your internal link(s).
In PearTrend, we usually do internal linking by suggesting other related blog posts to our readers just in case they would like to read more about that particular topic.
Internal links help prevent visitors from leaving out of anger, and also help to keep them engaged with your website at the same time. Additionally, internal link(s) make it easier for search engines to index your entire site.
5. Remove Bad, wrong And Toxic Links
Every once in a while, you should go through your link profile and search for any backlinks that are wrong, bad or toxic. This will allow you to remove links from bad sources that could end up hurting your domain authority easily instead of helping it.
You should also remove any links posted throughout your website that lead to wrong/bad sites or are broken as these will have a negative impact as well.
6. Make Sure That Your Website Is Mobile-Friendly
A huge number of online users access the web through their mobile devices. If your website/blog hasn’t been optimized for mobile use yet, then you’re far way behind.
Not only will it hurt your mobile search engine rankings but you’ll lose out on a lot of visitors who will simply leave your site once they realize that it’s not being properly displayed on their smartphones or tablets.
To check whether your website is mobile-friendly or not you can visit this Mobile-Friendly Test by Google Developers page. It will analyze your web page entirely and let you know how mobile-friendly your site is.
7. Become An Authority Within Your Niche
This can only be done by creating great and unique contents and engaging with your followers and consumers on social media in a meaningful manner.
By boosting your reputation as an authority, you’ll strengthen the identity of your brands which will not only help increase traffic but also increase the number of external links you earn from other high-quality sources.
Another way to increase your authority is by doing guest blogs on other websites that are relevant to your industry.
8. Increase The Loading Speed Of Your Webpages
Poor loading speed can have a nasty effect on your bounce rates. Most users have very little patience for a page that takes too long to load and will end up leaving your website altogether if their patience wears out.
9. Promote Your Content On Social Media
Because social signals are a big ranking factor, you’ll need to promote your content on social media in order to obtain those signals. Otherwise, your content is just going to sit on your site all by itself.
Post links to your content on your various social media pages and be sure to encourage followers to like, share or comment on it. You should also include social share buttons directly on your webpages.
Domain authority is important for a number of reasons. It allows you to judge the overall performance of your website. It also lets you compare your score to that of competing websites to see where you stand.
By being able to identify the domain authority of other sites, you can also identify other sites worth linking to in your content as well as sites that are industry authorities that are worth establishing a relationship with. Not to mention that it can help bring in stronger traffic.