You’ve started your own online business, you got the perfect website address for it (e.g www.peartrend.com)
You’ve started getting more clients at your website and when they find that your services are a perfect match for their needs, they arrive at your contact page to email you and see: firstname.lastname@example.org (email address and website are just examples).
Can you see the problem here?
This is a missed opportunity for converting potential visitors into actual visitors because even after you have gone through the trouble to set up a professional website for yourself, an email address that does not end in your domain can force your credibility level to take a step back. When potential clients come to your site, they are looking for information to begin to trust you and your services.
An email address such as email@example.com makes your entire services feel more established and professional. What’s more, you can drive more traffic to your website if you’re in email contact with someone who wants to learn more about your services because most users know they can simply take the @myperfectdomain.com section of your email address and type it into their address bar to arrive at your website.
How do you get an email address with your domain?
There are so many ways to do this and it depends on how you wish to use your email. It takes more setup than it does when creating a normal email account, but it’s definitely worth it in the long run.
Some tools for setting it up
• Google Apps
• Hosting ( Your website host )
SETTING UP YOUR EMAIL NOW
1. Create your account
Create a Google App Account or a Zoho Mail Account using the website address you already own as your domain. You will receive a confirmation email to the existing email address you already use, and then you can move on to step #2.
2. Verify your domain
This is to prove that you actually own the website address which you are trying to create an email address. There are three methods to verify a website domain:
• TXT Method: Sign into your hosting(registrar) account and go to the DNS editor in your domain management section of your cpanel. Copy the txt code (in Google Apps, select the “Alternative Methods” tab and then the Domain name provider option. In Zoho, select the verify by txt method option) and add a new record, selecting TXT from the record type dropdown menu. Paste the copied text in the “Address” field. Note the instructions in Google Apps or Zoho for what to put in the “Host” field, but it will most often be black. Return to Google Apps or Zoho and click “verify.”
• CNAME Method: Sign into your hosting account. Go to the DNS editor in your domain management section of your cpanel. Add a new CNAME record using the unique code in Zoho as the name, and zmverify.zoho.com as the CNAME or your unique code from Google as the name and the code ending in domainverify.googlehosted.com as the CNAME.
• HTML Method: Download the HTML verification file. For Zoho, create a folder in the root folder of your site called “zohoverify” and upload there. For Google Apps, upload the file directly to the root folder.
3. Change the MX Records
The MX records specify which email host should be accepting emails on behalf of the domain. If you are setting up an email that is not through your host, it’s important to change these records so that you can receive your emails.
To do this, login to your cpanel and search for MX Entry. Once there, add the MX records from the Google Apps or Zoho Verfication page.
**Note: you will have to remove any existing MX entries first. If you are doing this, please be sure that there are no other emails being used for your domain other than the one(s) you are currently setting up.
Once your domain is verified and your MX records are changed, send a couple of emails to confirm that everything is working properly. Then, begin to use your new, professional email for your business!
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