Instagram is quietly rolling out a new feature that will recommend posts for you based on the activity of the accounts you follow. “Recommended for You” posts will sit in their own section, accessible through a thumbnail above your main feed.

According to Instagram’s help section, the posts are suggested according to content liked by the accounts you follow. If you see something you don’t like, you can temporarily hide “Recommended for You” posts by tapping the camera icon above the post and selecting “Hide.”

It seems pretty similar to both the “Following” section, which shows what posts your friends are liking, and the “Search and Explore” section, where you can find photos and videos that you might like from accounts you don’t yet follow.

Instagram made it clear that the “Recommended for You” section won’t replace or get in the way of the accounts you explicitly follow, and will instead appear after you’ve seen all posts in your feed.

Some folks are indifferent to the new feature, while others aren’t having a bar of it.


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