Kodak has licensed its name to a new bitcoin mining product, an announcement that came after the U.S. firm made waves by revealing that it is lending its name to a new photo-centric cryptocurrency.

The company’s name is being licensed out to California-based Spotlite Energy Systems, according to flyers circulating at the event, with the idea being that customers will rent the miners – but half of the proceeds will go back to Spotlite, however.

Yet as might be expected, Kodak’s move – along with its plans to create a cryptocurrency that would form part of a digital rights management platform based on blockchain – has sparked an array of criticism, including those who have accused Kodak of looking for a short-term stock boost years after it exited bankruptcy.

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