Combining SAP CRM with S4/HANA has been a development received positively. Although it seems to still be in progress at the SAP labs, it involves using the Fiori-based UI in place of SAP CRM UI. It will provide busy manufacturing-unit decision makers the much-required visibility.
What SAP has been doing to merge the two technologies?
Adapting main business objects (for internal and external transactions)
Replacing the CRM Middleware with a combination of merged data models and HANA views
Although this approach doesn’t get rid of the middleware completely, it uses a greatly simplified version of it. Supply chains actively going digital expect cost improvements and gradual phasing off of the middleware.
At this point, it is interesting to note that there will probably always be some on-premise systems being used parallel to a fast-evolving cloud technologies landscape.
CRM systems have been a fast-evolving technology, especially as supply chains go digital, extending new capabilities beyond core processes. For example, SAP Fiori apps in supply chains and earlier, S/4 HANA, have set new benchmarks for the speed at which insights are obtained and then turned into actions.
CRM technologies have focused on better collaboration too. It is one of the prime areas for manufacturers and suppliers working smoothly, frequently taking action based on customer feedback and market analytics in a punctual and cost-effective manner amidst suppliers, distributors, internal staff, and the rest of the manufacturing ecosystem.
SAP CRM & ERP: Is Hybrids the answer
With technology evolving fast and many functions merging between a mesh of technologies, CRM professionals may have doubts on the latest capabilities of SAP. ERP has always had a strong link with customer satisfaction. It is a function that depends on feedback and market dynamics.
They, in turn, affect supplier capabilities and material shipping. Although S/4 HANA doesn’t have a CRM, concept-wise, using the SAP Hybris CRM solutions in sync is an option.
One can also consider upgrading SAP CRM and integrating it into S/4HANA implementation. It will save funds that would otherwise go to data duplication and a rather expensive CRM Middleware.
Need of the hour for digital supply chain management
Figuring out a large number of optimum figures from voluminous data streams is not all that a digital supply chain is worried about. Communication with the outside world, and within the business ecosystem remains the bedrock, amidst multiple changes, that make the personnel’s life easier.
After turning data into insights, insights must turn into action, punctually and with optimum risk, in spite of unexpected events. Communicating the right message to the right person (customer, partner, or employee) is possible with a mobile platform, which cuts through the hassle of availability, data normalization, and human verification. Actions become synched and liabilities can also be reduced as a result of better analytical power.
What exactly do SAP Hybris solutions do for you?
Using the recently launched SAP standard Fiori user interface (UI), the cloud-based solutions of SAP Hybris have their strengths. The technology is highly advanced, and yet user-friendly for non-technical staff members.
At the same time, it is important not to undermine SAP CRM, as with modest budgets, organizations have experienced a tremendous change in efficiency. As of now, companies find it a positive move to merge SAP CRM with S4/HANA.
Roadmap being suggested by experts:
• Modernizing SAP CRM
• Using it on HANA
• Combining with S/4
• Simultaneously working on cloud compatibility
• CIOs must focus on reducing turnarounds, improving the feedback mechanism, and equipping teams to be responsive. More than immediate decisions on technology investments, it is important to transition smoothly in the midst of competition.